Over the time, the Miami SEO companies are choosing to expand their services depending on the need of the customers. With the rapid advancement in technology, certain developments are being brought into the SEO practises. The two most common types of SEO techniques include the white hat SEO and black hat SEO.
White Hat SEO
White hat SEO is the legalised form of practises that are being followed by the marketers from time to time. These have been helpful for increasing the website ranking. Also, it makes sure you gain proper visibility in the search engine ranking. Most of the times, the white SEO practises follows the rules of the guidelines mentioned by Google.Also, it is very much reliable since it follows the total approach. It also tends to abide by the rules of Google’s algorithm. Some of the common forms of White SEO technique involves providing quality content, building links, optimising HTML and so on. Most of the professional follow the White Hat SEO.
Black Hat SEO
This SEO technique aims at drawing all the weakness and problems existing in the algorithm of the Google. This usually hampers with the ranking and makes the unnecessary websites rank higher for no reason. However, the level of Black Hat SEO is degrading day by day. It can be controlled by an experienced spam cleaner. There are several techniques for Black Hat SEO and these include inserting spam links, hidden annotations, texts, links and so much more. These usually redirect the user to another unrequired pages. Moreover, in such cases the rank as well as the rank won’t last long.
The reliable Miami SEO Expert will help you to get over the drawback of Black Hat SEO and include the white hat services in your list.